The influence of suggestion on the classic “Mere Exposure” effect

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Algoma University Archives > Algoma University Theses collection > Psychology series > The influence of suggestion on the classic “Mere Exposure” effect
Creator
Vicky M Coccimiglio
Date
2008
Physical Description
0.06 MB of textual records (PDF)
General Material Designation
Electronic record, Textual record
Language(s)
English
Bibliographic Information
Sault Ste. Marie, Ont.:, OSTMA-PSYC-Coccimiglio-Vicky-M-20080407.pdf
Descriptive Notes
Audience: Undergraduate. -- Dissertation: Thesis (B. A.). -- Algoma University, 2008. -- Submitted in partial fulfillment of course requirements for PSYC 4105. -- Includes figures and tables.
There is evidence to suggest that the perceived attractiveness of a stimulus can be increased either by mere exposure to that stimulus or by making a positive suggestion regarding the stimulus. Participants received 1 of 3 suggestions (the stimuli are highly attractive, the stimuli are highly unattractive, or no suggestion) followed by different levels of repeated exposure (0, 1, 10, or 20 exposures) to photographs of moderately attractive college-aged women. Stimuli were presented for 50 milliseconds each and participants were asked to rate each image on a 10-point scale for their perceived attractiveness. The mere exposure effect was replicated; as exposure increased, so did attractiveness ratings of the stimuli. No main effect of suggestion was found. Theoretical implications are discussed.